What Is A Marketing Initiative?

Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is essentially anything that is clearly defined as a marketing effort. Simple, isn’t it? It is basically anything specific in your marketing plan. So what types of things are considered marketing initiatives? Here are a few examples that may help you.

For larger companies, a marketing initiative can be a theme. For instance, a set of commercials that use a specific character or funny situation over and over may be considered a marketing initiative. This, though, would certainly be more common with large businesses. An example of this is the Geiko commercials that feature the cute talking gekko. The initiative is to associate their car insurance services and products with a character that sticks in your head. Being cute is an added advantage. This is why many commercials use cute, cuddly characters such as babies and puppies etc.

Another example of a marketing initiative is undertaking a certain method relentlessly. Sometimes you may wish to focus your efforts solely on one method of marketing. If, for instance, you decide to implement email marketing with great fervor, then you can call that your email marketing initiative. You will outline a plan very specific to that initiative. And you will carry it out. Focusing your efforts into a sole initiative demands that you understand it intimately. You better know what you are doing if that’s the ONLY initiative you’ve got. In addition you also need to have a backup plan in case your initiative does not come through for you as you hoped. Often, when you put all your eggs in one basket, you better have more eggs!

Another type of marketing initiative you may invoke is a large scale shift in what you are doing. If you are going away from traditional marketing to exclusively use the internet that is a whole new marketing initiative you are putting in place. Though not as specific as other examples, it is certainly something that directly affects the marketing of your company. These types of initiatives are usually done parallelly with your existing marketing initiatives. The old initiatives are slowly phased out as the new one takes over.

A marketing initiative can also be as simple as a shift in an idea. You can have a new marketing initiative that simply changes the way you promote your company, or more specifically what about the company you are trying to promote. A shift in positioning is a good example.

Marketing initiative is a broad term that is used often. However, if you understand what it is you will be more able to effectively put an initiative in place if you need to. Changing or implementing an initiative is a big part of the promotion of your business. So it’s important that you understand what it means in the first place.

Online Forums – How to Use an Online Forum

Online forums (also known as online discussion sites, message boards, newsgroups and internet forums) are powerful tools for sharing information. Their use has become omnipresent and wide reaching. Many people use discussion sites on a daily basis, whether it’s to gain knowledge, share ideas or simply to feel as part of a community.

Why use Online Forums?

* communicate with other like-minded people who have the same or similar interests

* exchange intellectual ideas and thoughts

* offer your opinion or advice

* submit materials for others to consider and provide feedback on such as your website, business ideas or questions

* find out new opinions and ideas

* be up to date with latest news and trends

* meet new friends and leads

Participating in forums is another way to stay in contact with persons belonging to the same community and to keep abreast of recent events. It’s a place to voice your opinions, be heard and discover other’s thoughts.

This social media outlet can become addictive. For some, Online Forums provide a haven; a place to escape the daily grind and indulge in the community aura. Forum usage is certainly a concern for employers, due to reduced productivity and procrastination on behalf of the users involved. However, most of us are thankful for their existence.

How to Use Online Forums:

The appearance of an online forum may seem daunting at first. There’s information, posts and threads flowing all over the home page in what appears to be an ad hoc manner. Occasionally, the initial reaction of first time users is to put discussion sites in the too hard basket. Here’s an easy step by step guide to using Online Discussions:

* Registration. Most discussion boards require you to become a member by registering or signing up in order to post. Invariably, you will need to provide a Username (your alias), password and an email address. The forum will also require your agreement to its terms and conditions.

* Validation. After registering to an internet forum, you will need to validate your email by following the validation link emailed to you by the site.

* Rules. Familiarize yourself with the rules and netiquette required by the forum. Generally, spamming, double posting and registering multiple user accounts is prohibited. Try to adhere in order to avoid being called a troll for unintentionally breaking the rules.

* Posting. A forum has predefined topics (called threads). Members may submit messages or comments (called posts) within these topics. The message will be enclosed in a box with the username, time and date notified either on the left hand side or appearing at the top of the post. Usually members are allowed to edit or delete their own posts. Many online forums limit posts to a certain number of characters.

* Threads. A thread (topic) is started by a post. Other members may then follow in the conversation started by the original post (sometimes called the thread starter). At times the responses and comments can become derailed. The tread generally displays posts in opposite chronological order (from first to current). The abbreviation OP often refers to the original poster. Some message boards enable you to customize the view to commence with the starting post. They may also have a thread view which shows the branching of replies in priority to chronological order.

* Moderating. Moderators monitor and enforce the message board rules. They may have access to all posts and threads or just those within their area of responsibility. Mods have the power to delete a post and to ban and suspend members who violate the discussion site’s policy. The moderator is usually the site owner’s friend. Among other responsibilities, they also help members in need and respond to complaints.

If you’re a first timer to online forums, try some smaller message boards to start with. Smaller sites still have that community feel and are more than happy to accommodate beginners. Once you become accustomed to the way discussion websites work, you can then join some larger expert message boards if you wish. Above all, don’t be shy to voice your opinion; that’s what forums are for.

Catering Business Profits, Earnings and Salaries – How Much Money Can You Really Make?

Many people have turned their love of cooking and entertaining into a good living by starting catering businesses.

Catering is a multi-billion dollar industry in the U.S. and as one of the fastest growing segments of the food and beverage industry, the catering business offers great opportunities for those wanting to start a small business with a low start up cost.

In this article we will look at catering business profits, earnings and salaries and how much money it is really possible to make in this industry. Then we will examine some of the things that separate the really successful players from the amateurs.

Is a $100,000 Yearly Profit Possible in Catering?

Many people consider a $100,000 pre-tax salary or profit to be a benchmark for success and they wonder if they can reach this level of earnings in catering.

Most small catering business owners who put in the effort can expect to earn between $20,000 and $40,000 profit per year for the owner during the first couple of years. After a couple of years in the business, you can easily scale up to earning a ‘six figure’ annual income from catering.

Tips for Getting to the ‘Six Figure’ Level

1) Forget catering from your home kitchen if you want to get to this salary level. Business savvy caterers do volumes that require them to either rent commercial kitchen space by the hour, arrange access to restaurant kitchens during off-hours or focus on ‘on-premises’ jobs only and use the kitchens of their clients.

2) Successful players love spending time creating menus, following food trends and interacting with people without neglecting the business side of catering.

3) Start to create a powerful brand right from the start with your logo, company values and unique service that will grow into a valuable asset that allows you to command a premium price for your catering services in the market.

4) Develop systems for every part of your business to streamline day-to-day operations. Analyze the way that you and your staff work and strive to increase productivity.

5) Understand that there are ‘niche’ markets within the catering industry that you would never think of until you really start looking. Top caterers find these untapped opportunities, and carve out a business catering to the specific needs of these groups.

6) Perfect the process of consulting with new clients and learn how to politely up-sell them on some of your more expensive offerings.

7) Realize that you are leaving money on the table if you don’t also up-sell additional event related services to your customers.

8) Learn how to hire, train and organize a small team to assist you with food preparation, delivery, service, and even sales if you want a realistic chance of getting to an income level above $100,000.

9) Don’t neglect traditional advertising methods but also pursue other modern marketing methods such as networking, cross promotions and guerrilla marketing.

10) Successful caterers also recognize the importance of customer referrals. Customers may introduce friends to you because they like your food and services but there are also other ways to get them talking about your company.

To get started on the right track, do as much reading as you can about general small business management and the catering business specifically. Many highly successful caterers have published start up guides and you have a chance to learn from their mistakes instead of making your own and you can benefit from their expert advice and insider tips.

It is possible to make a lot of money in the catering business if you put in the effort. Reaching a level of earnings that will allow you to make a ‘six figure’ salary from your catering business is entirely possible within your first two years in business.

Motor Insurance Quotes – Are Motor Insurance Quotes Legally Binding?

Q: Are the motor insurance quotes I receive from insurance companies binding? If so for how long?

A: The answer to that is yes and no. Let us explain. If you receive motor insurance quotes from an insurance company – then that is the price they are going to charge you. However, they are not legally bound to quote you the same price if you call them back three days later.

It is likely you will receive the same quote from the same company provided there were no incidents from when you first received the quote, but just because it is likely doesn’t mean that the company is bound to stand to by the earlier quote.

A good way to find out how long the quoted rate is good for is to ask the agent or representative who is giving you the quote. Be wary of a hard sell at this point however as the agent is going to realize you will be requesting quotes from other companies.

Motor insurance quotes are liable to change suddenly due to market changes, new insurance legislation, or a driving offense that may have occurred. To avoid this we recommend doing all of your insurance shopping over a one or two day span. This will ensure you get the price that was quoted to you.

Lastly, we strongly recommend that you take comparison shopping seriously when it comes to finding the best deal on auto insurance. While it may sound like common sense, there are many drivers who don’t take the time to compare quotes from different companies and end up overpaying for their coverage as a result.